Media Impact

Media influences us differently depending upon what we expect and how it’s presented. Although all media affects us using similar concepts – framing, priming, and agenda-setting through narratives – the way they go about it is entirely different. Read more about Ms. Pauley’s research here.

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News Media Effects

The first mass media we studied was the news. News media can affect what we think about, how we think about it, and how we use the information we’ve learned to evaluate our leaders.

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Entertainment Effects

We tend to turn to entertainment to escape our lives, feel a thrill, or do some deep thinking. Yet, even when we’re just tuning in to tune out the real world, we’re still being influenced.